Harry’s Razors: Not Making the Algorithmic Cut
Pervasive: Sirius/XM is an example of how Orwell’s 1984 Big Brother society is growing, its tendrils silently stretching & enfolding us like those of the morning glory vines that are taking over the little garden plot outside my kitchen door.
The network knows & tracks everything I listen to, and (besides turning it over to the NSA & whoever other real Spooks want it) uses this “data” to pursue its real goal, that is, selling me stuff. And to do that it sells the data to others likewise tracking me, including the New York Times.
Nothing new or surprising here; part of today’s totally quotidian. And the demographics seemingly make good sense: a Times reader who listens to an earnestly thoughtful show on politics: should be prime for “quality,” somewhat-above-middlebrow products.
Now the limitations part: the product in question is a razor; Harry’s razor, to be specific. Take a bow, Harry:
Harry seems determined to make me a customer: the ad usually pops up several times in each day’s Times, in different shapes & with varying copy. As I say, this has been going on for weeks.
And with each appearance, it reinforces my bemusement. That’s because of how, despite all the impeccable logic applied by the various marketers involved, assisted by their expertly high-tech algorithms, the ad is an utter misfire: I am just not a candidate for Harry’s merchandise.