“Have You Given Up Bottled Water?” Um, No. Why Not? (See Below.)
Between 1990 and 1997 . . . annual U.S. bottled water sales jumped from $115 million to $4 billion, thanks largely to public concern about obesity and water contamination.”
Note: Bottled water: going UP; Soda: going DOWN; the Twain Are About to Meet. This is a big deal, and I like it.
Obesity & contamination. An uphill slog against the former, and deepening concern about the latter; that’s me.
It’s also reporter John Lingan, summarizing many gallons of industry data. And while the trend he pointed to has had bumps, its overall growth is undeniable:
“Bottled water is poised to overtake soda as America’s foremost commercial drink within the next year. Americans drank 10.9 billion gallons of it in 2014, a 7.3 percent increase over 2013. ”
Lingan’s report was recently confirmed in “The Decline of Big Soda,” in the New York Times.
And you know what? I think this shift is a GOOD thing.