It Had to Happen: the AP Is Using Robots to Write Thousands of Routine Business Stories.
Now all we Need Is Some Robots to READ Them . . .
Philana Patterson, an assistant business editor at the AP tasked with implementing the system, tells us there was some skepticism from the staff at first. “I wouldn’t expect a good journalist to not be skeptical,” she said. Patterson tells us that when the program first began in July, every automated story had a human touch, with errors logged and sent to Automated Insights to make the necessary tweaks.
Full automation began in October, when stories “went out to the wire without human intervention.” Both the AP and Automated Insights tell us that no jobs have been lost due to the new service. We’re also told the automated system is now logging in fewer errors than the human-produced equivalents from years past.
Before this program was implemented, the AP estimates it was doing quarterly earnings coverage for about 300 companies. Now it automates 3,000 such reports each quarter. Of those, 120 will have an added human touch, either by updating the original story or doing a separate follow-up piece. One such company is Apple; as Patterson notes, that automated Apple story freed up reporter Brandon Bailey to focus on this angled, more nuanced report contextualizing the company’s earnings along with quotes from Apple executives. Others include Google, Coca-Cola, and American Airlines. 180 more are monitored to see if a follow-up is needed. . . .